Optimal Job Description: The next step in building your brand on job portals is to target the right candidate; to do so avoid including your entire official job description while putting up an online job post because a long and boring description of roles and responsibilities cannot attract the right candidates. Instead mention only the essential duties and qualifications that cannot be compromised. From there, state clearly that one must meet these requirements in order to get through the preliminary selection process. This practice will help you in targeting qualified applicants and eliminating candidates that do not meet your essential job requirements.

Make Your Job Ads Interactive: A simple yet effective step towards building your presence on online job portals is to make your application process interactive. For example, try to provide applicants with directions to follow; make their job posting site interesting and give them something to think about when they apply to your job ads. A simple way of doing this is to give them a task to be completed with the application. You can ask them to write a paragraph explaining how their experience qualifies for the stated position. This will quickly weed out all those applicants who apply to almost every job but end up nowhere, and those who do not qualify for the position. This practice will not only lower the number of application forms, but also, help you in judging how well an applicant follows directions.

Choose Right Keywords: You’ve learned to manage and optimize your job post, but now it’s time to make it visible in every search thread. For this you need to ensure that you incorporate right keywords associated to the job in your online job ads. Most applicants search through the results a job portal provides, by searching for vague keywords. For instance a paralegal position can be searched with keywords like – legal assistant, junior level jobs, etc.; similarly an attorney position could be searched with keywords like – associate, counsel, lawyer, etc. By adding such keywords to the end of your legal job ads and including them into your job descriptions and titles, you will have a greater chance of being seen in every search associated to that position. To further target your audience uses the exact area of law you are searching for-e.g., advertise a “Mid Level Patent Attorney with Mechanical Engineering Background.”

The best way to judge whether you posted an effective legal jobs post, is to put yourself in the candidate’s shoes and consider what could possibly appeal to you, or what isn’t right about your job post. If you think this is too much extra effort, then consider it once and you will see that this effort will pay off with a more qualified job response to your job postings.

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